People are willing to pay $65 for the PPVs when these people fight. They are willing to buy $1000 nosebleed seats to watch them live. And here I am saying that every penny is worth it. You get two skilled warriors in a small cage with no shoes or weapons and only 4-ounce gloves and violence is bound to happen. That to me is 1000 times more exciting than watching a 60-minute football game that only has about 13 minutes of excitement or a 9 inning baseball game which is the 12th in 13 days for a team.